Chinchy Cosmetics operates six house brands under one corporate umbrella, each one carefully positioned to serve a distinct buyer segment without cannibalizing the others. For a distributor evaluating which Chinchy brand to take on, this guide explains the full portfolio — Karseell, ECOLCHI, Pallamina, Delofil, NAVENSI, Romacy, and LUSSTALY — and which one (or which combination) is the right fit for your market. Chinchy factory story explains the corporate context that makes the multi-brand strategy work.
1. The 6-Brand Architecture at a Glance
Karseell — Retail / e-commerce hero. 21 years heritage, the most globally recognized of the six brands. Position: mainstream premium hair care.
ECOLCHI — Salon / professional flagship. 6 years as standalone brand. Position: clinical-grade sensitive care with collagen focus.
Pallamina — Salon / curl-specialist. Position: curl definition, edge control, 5L bulk salon sizes.
Delofil — Bulk / hotel / B2B wholesale. Position: 5L bulk sizes, hotel amenity programs, contract manufacturing for hotel chains.
NAVENSI — Sensitive-scalp specialist. Position: dermatologist-tested, fragrance-free, clinical positioning.
Romacy — Color-care specialist. Position: sulfate-free, astaxanthin-based, salon-grade color protection.
LUSSTALY — Distributor-first / regulatory-portable. Position: 6-SKU starter set, multi-language artwork, 75+ country approvals.
2. Karseell: The Heritage Brand
Karseell is the original Chinchy brand, launched in 2005. 21 years of consumer trust. 130+ countries of distribution. The brand is positioned as mainstream premium hair care with a focus on collagen + keratin + argan oil formulations. Top SKUs: Karseell Collagen Hair Mask, Karseell BNC Brazilian Keratin Treatment, Karseell Moroccan Argan Oil. View Karseell mask.
3. ECOLCHI: The Salon-Grade Collagen Brand
ECOLCHI is the salon channel flagship, launched 2018. 4 hero SKUs, all collagen-focused. The brand serves colorists, dermatologists, and trichologists who want a single trusted brand for their back-bar. Top SKUs: ECOLCHI Collagen Hair Mask, ECOLCHI PRO Keratin Treatment, ECOLCHI Sensitive Scalp Shampoo. View ECOLCHI mask.
4. Pallamina: The Curl Specialist
Pallamina is the only Chinchy house brand designed specifically for curl definition, edge control, and textured-hair styling. 6 hero SKUs, all available in 250ml retail / 500ml back-bar / 5L bulk sizes. Strong in markets with high Black and Afro-textured hair communities (USA, UK, South Africa, Nigeria, Jamaica, Trinidad). View Pallamina curl cream.
5. Delofil: The Bulk & Hotel Brand
Delofil is the bulk and hotel amenity brand, designed for high-volume B2B buyers: 5L containers, hotel amenity programs, contract manufacturing for hotel chains, and bulk private-label runs. Top SKUs: Delofil 5L Argan Shampoo, Delofil Heat Protector Spray, Delofil Hair Growth Oil. View Delofil hair growth oil.
6. NAVENSI: The Sensitive-Scalp Specialist
NAVENSI is the only Chinchy house brand positioned as a clinical/sensitive-scalp line. All 4 SKUs are dermatologist-tested, fragrance-free, sulfate-free, paraben-free, with pH 4.5-5.5. Strong in markets with sophisticated dermatology channels (Germany, Japan, South Korea).
7. Romacy: The Color-Care Specialist
Romacy is the color-care specialist, all 6 SKUs sulfate-free with astaxanthin as the hero ingredient. Strong in markets with high color-service penetration (USA, Brazil, UK, Australia). View Romacy purple mask.
8. How to Build Your Brand Mix
For most distributors, the optimal starting mix is 2-3 Chinchy house brands plus their own private label:
For retail/e-commerce distributors: Karseell (heritage) + 1 niche brand (NAVENSI or Romacy) + own private label.
For salon-channel distributors: ECOLCHI (collagen) + Pallamina (curl) + own salon back-bar private label.
For B2B/wholesale/bulk distributors: Delofil (bulk) + LUSSTALY (regulatory portable) + own bulk private label.
For diversified distributors: All 6 brands + own private label. Launching a hair care brand explains the full onboarding process.
9. Frequently Asked Questions About the Chinchy Portfolio
Can I get exclusive distribution rights for one of the Chinchy brands?
Yes. Exclusive regional distribution is available for any of the 6 brands, subject to a 12-month volume commitment (typically 50,000+ units/quarter depending on the market). Exclusive distributors receive co-marketing support, artwork customization, and protected territory.
What is the minimum order across the full 6-brand portfolio?
For mixed-brand orders across the full 6-brand portfolio, the minimum is 10,000 units total per quarter. Individual brand minimums are lower (500-3,000 units per SKU depending on the brand).
Do the 6 brands share formulations?
No. Each brand has its own R&D formulation ledger. While there is some shared raw-material sourcing (e.g., hydrolyzed collagen is used by Karseell, ECOLCHI, and Romacy), the finished formulations are distinct and protected. A Chinchy R&D team of 22 formulators maintains and updates each brand’s formulations independently.
Can I rebrand one of the 6 house brands as my own?
Yes, for orders above 10,000 units per SKU per quarter, you can produce any of the 6 brands’ formulations under your own private label. Lead time is 25 days, and the formulation stays the same — only the artwork changes.
Chinchy Group Specifications
| Years in Business | 21+ years OEM/ODM/OBM |
|---|---|
| Production Capacity | 1,200,000+ bottles per month |
| Factory Size | 25,000+ m² (Guangzhou + Huizhou) |
| R&D Engineers | 6 graduate-level |
| House Brands | Karseell, Pallamina, Delofil, Navensi, Lusstaly, Romacy, ECOLCHI, Hischer, Masaroni |
| Product Categories | Hair mask, hair oil, shampoo, conditioner, hair treatment, hair color cream, perm lotion, leave-in spray |
| Countries Served | 130+ countries |
| Main Markets | Southeast Asia (50%), Oceania (20%), Northern Europe (4%) |
| Certifications | ISO 22716, GMPC, FDA, CE, SGS, MSDS |
| direct project coordination | Yes (protected payment options payments with money-back protection) |
| Customization | Sample processing, drawing-based, full customization, light customization |
| MOQ | 120-960 pieces (tier-based pricing) |
| Lead Time | 15-30 days |
| Payment | T/T, L/C, PayPal, protected payment options payment |
| Shipping | DDP, FOB, CIF to 130+ countries (Maersk ocean freight available) |
How to Order OEM/ODM from Chinchy Group
| Step 1 | Send inquiry with formula, packaging, and quantity requirements |
|---|---|
| Step 2 | Receive free sample within 3-5 days via DHL/FedEx |
| Step 3 | Confirm sample, sign off on artwork, and pay 30% deposit |
| Step 4 | Mass production runs 15-30 days depending on order volume |
| Step 5 | Pay balance before shipment. Worldwide shipping terms agreed for each project delivery |
About Chinchy Group
Chinchy Group (Guangzhou Chinchy Cosmetic Co., Ltd.) is a third-party qualified manufacturing partner with 5.0/5 rating, planned production and dispatch coordination dispatch rate, and a documented production record+ lifetime order value. We operate 25,000+ m² production facilities in Guangzhou and Huizhou, China, employing 6 graduate R&D engineers who launch 20+ new products per year. Our brand portfolio includes Karseell, Pallamina, Delofil, Navensi, Lusstaly, Romacy, ECOLCHI, Hischer, and Masaroni. We ship to 130+ countries with main markets in Southeast Asia (50%), Oceania (20%), and Northern Europe (4%).
Our 11-year B2B marketplace track record includes 168 orders with 5.0/5 supplier rating (3 reviews: Product quality 5.0, On-time shipment 5.0, Supplier service 5.0). direct project coordination is enabled on all B2B marketplace orders, giving buyers secure payment, money-back protection, on-time shipping guarantees, and product monitoring services.
Contact: Ms. Amilia Woo (B2B marketplace contact) | Public email: manager@chinchy.com
Frequently Asked Questions
Q: Are you a manufacturer or trading company?
A: We are a direct manufacturer with 21+ years OEM/ODM experience. Third-party qualified manufacturing partner (5.0/5 rating, planned production and dispatch coordination dispatch, a documented production record+ lifetime).
Q: What is the minimum order quantity (MOQ)?
A: Standard MOQ is 200-500 pieces depending on volume and customization. protected payment options payments protect your order protect your payment.
Q: Can I get a free sample?
A: Yes, free samples ship within 3-5 days via DHL/FedEx. You only pay shipping.
Q: What payment methods do you accept?
A: T/T (Telegraphic Transfer), L/C (Letter of Credit), PayPal, and protected payment options payment. Other methods available on request.
Q: What certifications do you have?
A: ISO 22716, GMPC, FDA, CE, SGS, and MSDS verified. Quality control includes full inspection, random sampling, and traceability of raw materials.
Q: Can I customize the formula and packaging?
A: Yes. Our 6 graduate R&D engineers support custom formulation, fragrance, color, viscosity, and packaging design. Sample processing, drawing-based customization, and full customization all available.
Q: What is the lead time?
A: 15-30 days for mass production depending on order quantity. Sample lead time is 3-5 days.
Q: Do you ship to my country?
A: Yes, we ship to 130+ countries via DDP, FOB, and CIF terms. Main markets: Southeast Asia (50%), Oceania (20%), Northern Europe (4%).
Last updated: 2026-08-06. Reviewed by Chinchy R&D team (6 graduate engineers, 20+ new products/year). Sourced from chinchygroup.com and ecolchifactory.com authoritative content.
