About Us

Karseell Factory Production Workshop - Modern Cosmetics Manufacturing Facility

Karseell is owned by Guangzhou Chinchy Cosmetic Co.,Ltd., a company with over 21 years of experience in the hair care industry, The company was founded by Zhang Zhenliang. Our manufacturing facility spans over 25,000 square meters and is equipped with advanced production technologies. Backed by a team of over 30 highly skilled research and development experts, we continuously innovate and create cutting-edge hair care solutions to meet the diverse needs of our customers.

What Sets Us Apart

Global Reach

Our commitment extends to a global clientele. Wherever you are, we’re here to meet your hair care needs.

OEM & ODM Excellence
We provide a one-stop solution service, offering OEM and ODM capabilities, ensuring you have the flexibility to create the perfect products for your brand.

Factory-Direct Pricing

Cutting out middlemen means you get the best quality at unbeatable prices.

Nature’s Touch
Cutting out middlemen means you get the best quality at unbeatable prices.

Award-Winning Formulas
Our dedication to scientifically proven formulas has earned us over 100 hairdressing awards. Your hair deserves nothing less than the best.

Numbers We Are Proud Of

17+

Years Of Experience
50+
KARSEELL AGENTS

130,000

DAILY PRODUCTION CAPACITY

25,000 m2

FACTORY AREA

Our Commitment

Our core values revolve around environmental sustainability, health, and the pursuit of excellence in hair care. We firmly believe that every business should have access to high-quality hair care products that enhance their brand image. Chinchy is dedicated to being your trusted partner, assisting you in delivering outstanding hair care solutions that meet your customers’ needs.

Collaboration Opportunities

Chinchy looks forward to establishing a long-term partnership with you, bringing exceptional hair care products to your business. Whether you are a wholesaler, distributor, or brand owner, we have flexible solutions tailored to meet your needs.Chinchy Should you have any inquiries or require further information, we are here to support you at any time. Please feel free to reach out to us, and together, let’s pave the way for a successful future.

 

Why Choose Chinchy as Your OEM/ODM Partner — 10-Point Procurement Checklist

Below is a transparent 10-point checklist that B2B procurement managers use when evaluating a hair care OEM/ODM factory. We list what we offer under each point so you can verify directly with our team.

Tier 1 — Compliance & Capability (Make-or-Break)

1. Certifications & Regulatory Compliance
  • GMPC / ISO 22716 (Cosmetic GMP) — audited annually by SGS and Bureau Veritas. Certificates available on request.
  • FDA registration — for US-bound products (drug listings, facility registration, MoCRA-compliant).
  • EU CPNP / CPSR (Cosmetic Product Safety Report) — with designated EU Responsible Person (RP) on file.
  • UK SCPN notification — post-Brexit UK market access.
  • ASEAN / Philippines FDA / Vietnam MOH / Indonesia BPOM / Malaysia KKM — multi-market compliance support.
  • Other — CE marking, FDA OTC monograph for select claims, vegan / cruelty-free / halal certifications available on request.

Why this matters: missing certifications don’t just delay your launch — they make the product unsellable in your target market. We provide all certificates in our standard pre-shipment package.

2. Factory Audit & Verification
  • 3rd-party audit reports available on request — Sedex SMETA 4-Pillar, BSCI, SGS social-compliance audit.
  • Live video facility tour — book a 60-minute video walkthrough of our Guangzhou & Huizhou production lines with our QA manager.
  • On-site visit — we welcome buyers’ QA teams and 3rd-party inspection agencies (e.g. Intertek, SGS, TUV) for pre-shipment inspection at our factory.
  • Documented capacity — 25,000 m² total production area, 1.2 million bottles/month across all factories, matched to actual equipment roster (not a paper number).

Why this matters: capacity claims on websites are easy to make. Only a verified facility walk-through confirms the factory is real, capacity matches the claim, and that you’re not working with a “shell company + outsourced sub-contractor” middleman.

3. R&D and Custom Formulation Capability
  • In-house laboratory — 30+ R&D specialists including formulation chemists, QC analysts, and product evaluators.
  • Targeted-issue formulation — custom formulas for hair loss / thinning, dry & damaged hair, color-treated hair, scalp care, curly / textured hair, anti-frizz, volumizing, and shine.
  • Trendy actives library — biotin, niacinamide, caffeine, peptides, hyaluronic acid, argan / jojoba / marula oils, keratin, collagen, rice water, apple cider vinegar, charcoal, tea tree.
  • Stability & compatibility testing — 8-week accelerated stability, pH / viscosity / micro panel.
  • Sample library — 300+ off-the-shelf formulas ready to brand, plus full custom development.

Why this matters: formulation is the core moat of any hair care brand. Pure trading factories can only copy “public formulas” — we help you build differentiated products that win shelf space.

Tier 2 — Business-Defining Factors

4. MOQ & Tier Pricing
  • Low MOQ for new brands — starting from 50 pcs / SKU for OEM service (vs typical 1000+ in industry).
  • Tiered pricing transparent — quantity breaks published per SKU; you can quote your customer with confidence.
  • Sample pricing — 3-5 free samples per brief; you only pay shipping.
  • Custom label & retail packaging MOQ — typically 500-1000 pcs per SKU depending on packaging type.
5. Lead Time & Capacity Guarantee
  • Sample lead time — 3-5 days for off-the-shelf formula, 7-15 days for custom development.
  • Mass production — 15-30 days for repeat orders, 30-45 days for new orders with new packaging.
  • Peak season capacity reservation — book your Q4 / Black Friday / Singles’ Day production slot 60 days in advance; we lock capacity for confirmed POs.
  • Multi-factory risk-spreading — Guangzhou + Huizhou + partner facilities means single-line outages do not delay your shipment.
6. Quality Control & Batch Consistency
  • Independent QC department — separate from production line, with its own lab equipment and staff.
  • Retention samples — every batch stored for 2 years; we can re-test or re-ship if any issue arises.
  • Batch COA (Certificate of Analysis) — provided with every shipment, listing pH, viscosity, active content, micro panel, heavy metals.
  • Stability program — 8-week accelerated + 12-month real-time stability data for each new formula.
  • Micro testing — Total Plate Count, Yeast & Mold, Pseudomonas, Staphylococcus, E.coli per CTFA / ISO 17516 methods.
7. IP & Formula Confidentiality
  • Formula ownership — your custom formulation is your IP. Contract specifies sole ownership transfer upon final payment.
  • NDA & non-compete clauses — we will not sell, sub-license, or modify your custom formula for any other client. Standard contractual language, no upcharge.
  • Raw material sourcing confidentiality — supplier names and percentages redacted from shared technical files unless required for regulatory disclosure.

Why this matters: this clause is the most-skipped and most-lost-negotiating-point in OEM contracts. Without it, a factory can sell a “slightly modified” version of your custom formula to your competitor. We sign it without argument.

Tier 3 — Working Experience & Long-term Risk

8. Communication & Responsiveness
  • Dedicated account manager — one English-speaking contact from sample stage through repeat orders.
  • Sample revision turnaround — 5-7 days per round, up to 3 rounds included in standard development fee.
  • Time-zone friendly hours — bilingual (English / Mandarin) team overlap with US, EU, and APAC business hours.
  • Project tracking — weekly status update emails + shared Google Drive folder for each client.
9. Financial & Contract Risk Control
  • Standard payment terms — 30% T/T deposit + 70% balance against B/L copy (customizable to L/C at sight for large orders).
  • Formal contract — bilingual EN/中文 OEM agreement, signed and company-chopped.
  • Invoice & tax compliance — 增值税专用发票 (special VAT invoice) for China import, commercial invoice for customs.
  • Company name consistency — all documents (contract, invoice, shipping marks) issued under the same legal entity: Guangzhou Chinchy Cosmetic Co., Ltd.
  • Trade assurance — Alibaba Trade Assurance orders accepted; L/C at sight available for orders > USD 50,000.
10. Reputation & Public Track Record
  • 21 years of manufacturing — founded by Zhang Zhenliang in 2005.
  • Alibaba Gold Supplier — 17+ years on Alibaba International, Top 10 supplier ranking.
  • Brand portfolio — Karseell, Pallamina, Navensi, Delofil, Lusstaly, Romacy, ECOLCHI, and over 100 private-label brands distributed in 130+ countries.
  • 100+ industry awards — hairdressing industry recognition, GMP / ISO 22716 audit trail, third-party customer references available on request.
  • Public reviews — see our Alibaba International storefront (chinchy.en.alibaba.com) for verified buyer reviews and transaction history.

Ready to verify Chinchy on these 10 points? Request a video factory tour, audit report, or 3rd-party inspection — our team will arrange within 5 business days. Email manager@chinchy.com or fill the inquiry form below.

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Grow Your Hair Care Business with Chinchy Group

OEM • ODM • Private Label • Wholesale • Distribution

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