Romacy is the color-care specialist of the Chinchy Cosmetics portfolio, a house brand built around three technical claims: sulfate-free, ammonia-free (where applicable), and salon-grade pigment deposition. The brand serves two specific customer segments: salons that offer color services and need a reliable back-bar color-care range, and consumers with color-treated hair who want retail products that extend the life of their color. Romacy Professional Salon Use Collagen Biotin Perm Lotion is the highest-velocity Romacy SKU in our distributor network.
1. Why We Built a Color-Care Brand
Color-treated hair is a $48B global category. Yet 70% of “color-safe” shampoos on the market contain sulfates that strip color within 6-8 washes. Romacy was built to address this gap with a strictly sulfate-free, color-extending formulation philosophy that meets the technical requirements of working colorists.
Romacy launched in 2017 with 3 SKUs. Today, it is sold in 41 countries with an average reorder rate of 84% — the highest in the Chinchy portfolio. How we formulate for color-treated hair explains the technical rationale.
2. Romacy’s 6 Hero SKUs
2.1 Romacy Astaxanthin & Argan Oil Shampoo. 500ml. The flagship. Astaxanthin is a powerful antioxidant that protects color from UV-induced fading. View product.
2.2 Romacy Astaxanthin & Argan Oil Treatment. 500ml. The matching mask, leave-in 5-10 minutes, extends color life by 3-4 weeks.
2.3 Romacy Yellow Purple Hair Mask. 500ml. For blonde, platinum, silver, gray, and ash hair. Neutralizes yellow tones. View product.
2.4 Romacy Salon Purple Shampoo. 500ml. Professional-strength violet pigment for toning blonde hair. View product.
2.5 Romacy Professional Collagen Biotin Perm Lotion. 500ml. Cold wave perm, low-ammonia formula, suitable for color-treated hair. View product.
2.6 Romacy Wholesale Color-Depositing Hair Mask. 500ml. For salons that offer express color refresh services.
3. The Sulfate-Free Formulation Standard
Every Romacy shampoo, conditioner, and mask is formulated without the following ingredients:
• Sodium Lauryl Sulfate (SLS)
• Sodium Laureth Sulfate (SLES)
• Ammonium Lauryl Sulfate (ALS)
• Sodium Chloride (used as a thickener — strips color)
• Heavy fragrances that oxidize and shift color tone
Instead, Romacy uses sodium cocoyl isethionate (a mild coconut-derived surfactant) and decyl glucoside as primary cleansers. These clean effectively without stripping the cuticle or the artificial pigment. Sulfate-free compliance documentation explains what importers need to know about “sulfate-free” claims in different markets.
4. The Astaxanthin Innovation
Romacy is the only Chinchy house brand that uses astaxanthin as a hero ingredient. Astaxanthin is a carotenoid pigment derived from Haematococcus pluvialis microalgae, with 6,000× the antioxidant capacity of vitamin C. In hair care, astaxanthin:
• Protects artificial pigment from UV-induced oxidation (extends color life by 3-4 weeks)
• Strengthens the hair cuticle by reducing free-radical damage
• Provides a natural reddish tint that complements warm color tones
5. Romacy in the Salon Channel
Romacy has 1,800+ salon accounts globally. The brand offers:
• 500ml back-bar sizes for all 6 hero SKUs
• 5L bulk sizes for the shampoo and mask
• Complimentary salon training (2-day on-site for chains placing 10,000+ units/quarter)
• Co-branded back-bar labels for 50+ unit salons
6. Where Romacy Distributes: 41 Countries
Top markets: USA, Brazil, UK, Germany, Australia, Japan, South Korea, UAE, Saudi Arabia, Mexico. Romacy is particularly strong in markets with high color-service penetration (USA, Brazil, UK, Australia) and in markets with sophisticated color-care consumers (Japan, South Korea, Germany).
7. Margin and Distributor Economics
Romacy distributor margin: 40-46% wholesale. Average order velocity: 5.1 orders per year, average order size 6,200 units. The higher-than-average reorder rate reflects the recurring nature of color-care: every color service creates demand for the next color-care product.
8. Frequently Asked Questions About Romacy
Is Romacy safe for keratin-treated hair?
Yes. All Romacy products are sulfate-free and safe for keratin-treated hair. The Astaxanthin & Argan Oil Shampoo and Treatment are particularly popular as a post-keratin maintenance routine.
How does Romacy compare to Olaplex?
Olaplex focuses on bond-building and is positioned as a treatment add-on. Romacy focuses on color protection and is positioned as a daily-use shampoo/conditioner/mask system. The two are complementary, not competitive. In fact, 23% of our distributors sell both Romacy and Olaplex in the same salon channel.
Can I sell Romacy alongside my own private label brand?
Yes. Romacy is a Chinchy house brand and we encourage distributors to carry both their own private label and one or more Chinchy house brands. The two serve different buyer segments (Romacy serves existing color-care buyers; private label serves new brand builders).
What is the smallest order for the full 6-SKU set?
3,000 units total across the 6-SKU set (500 per SKU). For distributors who want to start with just the shampoo and mask, the minimum is 1,000 units (500 per SKU).
