NAVENSI is the sensitive-scalp specialist of the Chinchy Cosmetics family, a house brand built around a single clinical claim: every product is dermatologist-tested and fragrance-free. In a market where 38% of women report some form of scalp sensitivity (contact dermatitis, seborrheic dermatitis, post-chemotherapy, postpartum hormonal shedding), NAVENSI occupies a niche that mass-market shampoo brands have largely ignored. How we formulate for sensitive scalps explains the ingredient philosophy that distinguishes NAVENSI from the other five house brands.
1. Why We Launched a Sensitive-Scalp Brand
In 2019, our R&D team conducted a 600-respondent consumer survey across 12 countries. The top complaint about premium shampoo was not price, fragrance, or sustainability — it was scalp irritation. Yet the entire “premium shampoo” category was built around bold fragrances (rosemary mint, vanilla coconut, citrus bergamot) that are precisely what triggers irritation in sensitive users.
NAVENSI was the response: dermatologist-tested, fragrance-free, sulfate-free, paraben-free, with a pH between 4.5-5.5 to match the scalp’s natural acid mantle. We launched in 2022 with 4 SKUs. Today, NAVENSI is the fastest-growing line in the Chinchy portfolio, with year-over-year growth of 142% in 2025.
2. NAVENSI’s 4 Core SKUs
2.1 NAVENSI Sensitive Scalp Shampoo. 500ml. The flagship. Sulfate-free, fragrance-free, pH 5.0. Suitable for daily use, color-treated hair, and post-chemotherapy clients. Clinically tested on 200 subjects with self-reported scalp sensitivity, 0% adverse reaction rate.
2.2 NAVENSI Hypoallergenic Conditioner. 500ml. Lightweight, does not weigh down fine hair. Same dermatological standards as the shampoo.
2.3 NAVENSI Scalp Soothing Serum. 100ml. Leave-on treatment for acute flare-ups. Contains 2% panthenol + 1% allantoin.
2.4 NAVENSI Fragrance-Free Hair Mask. 500ml. Hydrolyzed oat protein + ceramides. Designed for postpartum hair-loss recovery.
3. The Clinical Testing Protocol Behind NAVENSI
Every NAVENSI SKU passes three rounds of testing before commercial release:
3.1 In-vitro safety. Cytotoxicity testing on reconstructed human epidermis (RhE model) at Guangzhou Medical University.
3.2 Repeat insult patch test (RIPT). 200 subjects, 9 applications over 3 weeks, scored for erythema, edema, and dryness.
3.3 In-use test. 50 subjects with self-reported scalp sensitivity use the product for 4 weeks; 0% drop-out due to irritation is the release threshold.
NAVENSI is one of the few China-made sensitive-scalp lines that has been tested on non-Asian skin types, with 40% of our test panels drawn from European and African subject pools. Regulatory documentation for sensitive-scalp claims lists the certifications we hold for the “dermatologist-tested” label.
4. Target Customers: 4 Segments
NAVENSI is positioned for four specific customer segments:
• Postpartum women experiencing hormonal hair shedding (peak market: 6-12 months after delivery)
• Post-chemotherapy clients in hair regrowth phase
• Contact dermatitis sufferers triggered by fragrance, dyes, or sulfates
• Men 35-55 with seborrheic dermatitis who need daily-use gentle shampoo
5. Where NAVENSI Distributes: 28 Countries
NAVENSI is in 28 countries as of 2025. Top markets: USA, Germany, Switzerland, Japan, South Korea, Singapore, Canada, Australia, UK. The brand has particularly strong uptake in markets with mature dermatologist-prescribed skincare categories (Germany, Japan, South Korea) where consumers expect clinical rigor from “sensitive” labeled products.
6. Distributor Margin & MOQ
NAVENSI distributor margin: 42-48% wholesale. The higher-than-average margin reflects the clinical positioning and the smaller competitor set. MOQ is 500 units per SKU. We strongly recommend distributors carry the full 4-SKU set rather than just the shampoo, because the mask and serum drive the highest reorder frequency.
7. How to Differentiate NAVENSI in Your Market
Three approaches that have worked for our existing distributors:
7.1 Partner with local dermatologists. NAVENSI provides 50 free clinical-trial-size samples per month to distributors who set up sampling programs with local dermatology clinics. In Germany, this drove 38% of new-customer acquisition in 2024.
7.2 Position next to the pharmacy channel. NAVENSI is approved for sale in pharmacy chains (e.g., DocMorris in Germany, Watsons in Asia). Pharmacy placement signals clinical credibility.
7.3 Bundle with scalp-massage tools. The Scalp Soothing Serum sells 2.4× better when bundled with a silicone scalp massager. Distributors in Japan and South Korea have driven 28% basket-size growth with this bundle.
8. Frequently Asked Questions About NAVENSI
Is NAVENSI tested on animals?
No. NAVENSI is certified cruelty-free by Leaping Bunny and PETA. All clinical safety testing uses reconstructed human epidermis models and human volunteer panels.
Does NAVENSI contain any fragrance?
Zero. All NAVENSI products are certified 100% fragrance-free, including no masking fragrances to hide ingredient odor. The product has a neutral, slightly-oat-like scent from the natural ingredients themselves.
Can NAVENSI be used on children?
NAVENSI Sensitive Scalp Shampoo is safe for children 3 years and older. The Scalp Soothing Serum and Hair Mask are formulated for adult use. For children under 3, consult a pediatrician.
How does NAVENSI compare to Vanicream or Free & Clear?
NAVENSI matches the formulation rigor of these US brands but adds hydrolyzed oat protein and ceramides for active hair repair, not just scalp gentleness. In blind panel tests with 100 US consumers who currently use Vanicream, 78% preferred NAVENSI for hair feel after 4 weeks.
Chinchy Group Specifications
| Years in Business | 21+ years OEM/ODM/OBM |
|---|---|
| Production Capacity | 1,200,000+ bottles per month |
| Factory Size | 25,000+ m² (Guangzhou + Huizhou) |
| R&D Engineers | 6 graduate-level |
| House Brands | Karseell, Pallamina, Delofil, Navensi, Lusstaly, Romacy, ECOLCHI, Hischer, Masaroni |
| Product Categories | Hair mask, hair oil, shampoo, conditioner, hair treatment, hair color cream, perm lotion, leave-in spray |
| Countries Served | 130+ countries |
| Main Markets | Southeast Asia (50%), Oceania (20%), Northern Europe (4%) |
| Certifications | ISO 22716, GMPC, FDA, CE, SGS, MSDS |
| direct project coordination | Yes (protected payment options payments with money-back protection) |
| Customization | Sample processing, drawing-based, full customization, light customization |
| MOQ | 120-960 pieces (tier-based pricing) |
| Lead Time | 15-30 days |
| Payment | T/T, L/C, PayPal, protected payment options payment |
| Shipping | DDP, FOB, CIF to 130+ countries (Maersk ocean freight available) |
How to Order OEM/ODM from Chinchy Group
| Step 1 | Send inquiry with formula, packaging, and quantity requirements |
|---|---|
| Step 2 | Receive free sample within 3-5 days via DHL/FedEx |
| Step 3 | Confirm sample, sign off on artwork, and pay 30% deposit |
| Step 4 | Mass production runs 15-30 days depending on order volume |
| Step 5 | Pay balance before shipment. Worldwide shipping terms agreed for each project delivery |
About Chinchy Group
Chinchy Group (Guangzhou Chinchy Cosmetic Co., Ltd.) is a third-party qualified manufacturing partner with 5.0/5 rating, planned production and dispatch coordination dispatch rate, and a documented production record+ lifetime order value. We operate 25,000+ m² production facilities in Guangzhou and Huizhou, China, employing 6 graduate R&D engineers who launch 20+ new products per year. Our brand portfolio includes Karseell, Pallamina, Delofil, Navensi, Lusstaly, Romacy, ECOLCHI, Hischer, and Masaroni. We ship to 130+ countries with main markets in Southeast Asia (50%), Oceania (20%), and Northern Europe (4%).
Our 11-year B2B marketplace track record includes 168 orders with 5.0/5 supplier rating (3 reviews: Product quality 5.0, On-time shipment 5.0, Supplier service 5.0). direct project coordination is enabled on all B2B marketplace orders, giving buyers secure payment, money-back protection, on-time shipping guarantees, and product monitoring services.
Contact: Ms. Amilia Woo (B2B marketplace contact) | Public email: manager@chinchy.com
Frequently Asked Questions
Q: Are you a manufacturer or trading company?
A: We are a direct manufacturer with 21+ years OEM/ODM experience. Third-party qualified manufacturing partner (5.0/5 rating, planned production and dispatch coordination dispatch, a documented production record+ lifetime).
Q: What is the minimum order quantity (MOQ)?
A: Standard MOQ is 200-500 pieces depending on volume and customization. protected payment options payments protect your order protect your payment.
Q: Can I get a free sample?
A: Yes, free samples ship within 3-5 days via DHL/FedEx. You only pay shipping.
Q: What payment methods do you accept?
A: T/T (Telegraphic Transfer), L/C (Letter of Credit), PayPal, and protected payment options payment. Other methods available on request.
Q: What certifications do you have?
A: ISO 22716, GMPC, FDA, CE, SGS, and MSDS verified. Quality control includes full inspection, random sampling, and traceability of raw materials.
Q: Can I customize the formula and packaging?
A: Yes. Our 6 graduate R&D engineers support custom formulation, fragrance, color, viscosity, and packaging design. Sample processing, drawing-based customization, and full customization all available.
Q: What is the lead time?
A: 15-30 days for mass production depending on order quantity. Sample lead time is 3-5 days.
Q: Do you ship to my country?
A: Yes, we ship to 130+ countries via DDP, FOB, and CIF terms. Main markets: Southeast Asia (50%), Oceania (20%), Northern Europe (4%).
Last updated: 2026-08-06. Reviewed by Chinchy R&D team (6 graduate engineers, 20+ new products/year). Sourced from chinchygroup.com and ecolchifactory.com authoritative content.
